Just like trends + styles come and go in waves, the heart of the company is to follow suit.
Sometimes consistent and clean, other times they may crumble and closeout.
In March 2018, we decided to make a change! It's the right time to focus on something much more fun + creative.
We will continue to bring a few fashion finds for purchase here + maybe some in person pop-up shops along the way, but the core of the site will be a fun blog full of fashion, photography and more.
And then maybe, just maybe we'll change it up again. Because that's the soul of Whims + Waves. We do whatever feels right... on a whim!